Director - Gwen Braimoh

Gwen Chaney-Braimoh’s dreams have become a natural reality through hard work and perseverance.

Ms. Braimoh has been a successful, innovative entrepreneur for over 36 years. Her community commitment and personal capabilities have been notably honored nationally. Armed with her Instructor’s license and her educational experience while attending Dudley University, Ms. Braimoh opened her School of Cosmetology in Las Vegas, Nevada in February of 2001 - The Expertise School of Beauty (“Expertise”). Expertise was Nevada’s first African American Owned School of Cosmetology.

Gracefully, Ms. Braimoh expanded her footprint in the community by opening a new and grander facility for Expertise in August of 2006. Highlighting the school’s growth and reach, she also changed its name to the “Expertise Cosmetology Institute” (“Institute”).

Always seeking personal betterment, Ms. Braimoh earned a Master Educator Certification in 2007 and currently conducts instructor development training courses on behalf of the Milady Career Institute throughout the United States. She is also a 2024 Alumni of the Goldman and Sachs 10,000 Small Business program.

Expanding its corporate footprint in 2014, the Institute constructed a new additional facility/campus and opened its doors to the public in 2019 that currently houses a Barber program. The facility’s geographical location not only allows the institute to provide barber training services, but also expands the institute’s reach to residents in Northern Las Vegas. Even more, the Barber program facility also houses a much-needed childcare center for its students and northern residents as well.

Recognizing her professional brilliance and dedication to the Nevada constituency, in 2015 Ms. Braimoh was appointed by the Governor to serve on the State Board of Cosmetology. Ms. Braimoh has served for seven (7) years as the Board Chairwoman.

Among the numerous community-enriching programs that her institute has implemented, two programs shine bright. First, is her institute’s Spanish Cosmetology program. This creative program became the state’s first-ever Spanish-language cosmetology training program and is thriving. Second, is her institute’s Department of Corrections program. In this program, Expertise New Path program entered into an agreement with the Nevada State Department of Corrections at the Florence McClure Women’s Correctional Center which provides cosmetology license training to inmates. Indeed, this correctional training program offers an employment pathway for those seeking a second chance in life.

Always seeking to inspire others, Ms. Braimoh has personally instructed legions of successful cosmetologists and barbers. She attributes her success in life to her spiritual values and her relationship with God. She believes that if you want to make a difference in your life, and in the lives of others, you must “Believe in Your Dreams”. She remains dedicated to teaching “The Art of Beauty” one cosmetologist and one barber at a time.